Will Vaseline face backlash for its skin-whitening Facebook app?

Vaseline might get into some doo-doo over this. CNet reports, “The emergence of a skin-whitening Facebook app in India, courtesy of Vaseline, has aroused much interest around the world. The headline on the ads for the app carries with it the promise of a more handsome you, a more eligible you. It reads: ‘Transform your face on Facebook with Vaseline men.’” While skin-whitening creams are popular in India, foreign companies have been criticized for playing up a perceived preference for lighter skin color…