Winning good PR is easy: Get some good news! GM is now basking in it
General Motors is on a PR roll. Yep. That once-bankrupt car company reported its first quarterly profit yesterday. With the Chevy volt plug-in Hybrid waiting offstage, this once-dead car company is poised for a comeback. GM’s social media guru, the very affable @chrisbarger , spent yesterday responding to a torrent of congratulations on his Twitter site. Like the PR pro that he is, Barger stayed on message: “Thanks! Much work still to do, but it’s nice to know we’re on the right path.” Barger u…
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