With Facebook and Twitter, Best Buy gears up its holiday marketing push
Last year, amid the grim economic news, Best Buy reined in its holiday spending. That’s not the case this year. “CEO Brian Dunn said Best Buy would be going full-throttle this season,” Natalie Zmuda wrote for Advertising Age . The company is planning six or seven TV spots, one of which will focus on its Twitter feed, Twelpforce, according to Zmuda. Best Buy will also create Facebook applications that it hopes will spread virally across the Web.