With Google a possible competitor, Uber changing its strategy

Could one of the company’s investors soon join the list?

On Monday, Bloomberg reported Google is developing an Uber competitor and that the “two companies are going to war over self-driving taxis.”

The report came just after Uber announced it would partner with Carnegie Mellon University to create the Uber Advanced Technologies Center near the university’s campus. The center would be used to develop driverless car and mapping technologies.

“The center will focus on the development of key long-term technologies that advance Uber’s mission of bringing safe, reliable transportation to everyone, everywhere,” the blog post states.

According to Bloomberg, Google is using a ride-sharing app of its own within the company, and it seeks to offer the ride-hailing service to the public, “most likely in conjunction with its long-in-development driverless car project.”