With iPhone 5, Apple PR plays the media like Guitar Pro

Guess what’s sweeping the tech media? That’s right; Apple may delay the iPhone 5. Please. Apple dangles this bait again and again—and each time the media bites.

With the clamor about the iPad 2 still surprisingly audible, we’re now presented with news and speculation about the next generation iPhone.

Fast Company asks: “Is Apple Pushing Back the iPhone 5 Release?”

We’ve learned by now that any speculation surrounding Apple products is just that —speculation. And yet, for the next three months media outlets will drum up the kind of hype and anticipation that inspires people to wait in line at Apple stores.

The latest round of speculation stems from news that Apple is not planning to introduce new hardware at its annual Worldwide Developers Conference in June.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.