With new features, Twitter and Facebook target specific audiences

The micro-blogging platform huddles with the NFL to live-stream games, and the social network, which has long brimmed with videos and photos, hopes to better serve the visually impaired.

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It’s hard for social media platforms to remain attractive to users.

To maintain relevance in an aggressively changing climate, brand managers for Twitter and Facebook have announced big plans.

Twitter: Enticing prime-time football fans

Attracting new users has been high on Twitter chief Jack Dorsey’s to-do list as the platform has struggled to expand its broader audience appeal. On Tuesday, Twitter put its money where its mouth is and announced plans to stream 10 Thursday night National Football League games during the 2016 season.

“Success with NFL games will also pave the way for more video deals that could include other professional sports, political content and eventually entertainment,” Anthony Noto, Twitter’s chief financial officer, told Bloomberg.

The seemingly affordable $10 million broadcast deal is the first of its kind for Twitter, and it gives the NFL a chance to experiment with the platform’s reach. The extended reach could provide a slew of new users for the brand amid a rebuild-and-repair phase.

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