With the pressure on, Verizon shares nothing

The telecom giant’s non-response to the customer-data scandal has proven surprisingly effective. It seems, though, not to have had any alternative course of action.

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The Internet and blogosphere buzzed with angry Facebook posts and tweets about Verizon’s “Share Everything” marketing campaign, but the company’s PR efforts during the peak of the crisis has more closely resembled “Do Nothing.”

So far, the strategy has worked surprisingly well.

It’s now been nearly a day-and-a-half since The Guardian‘s Glenn Greenwald broke the news Wednesday night that Verizon had received a top-secret court order from the NSA back in April, demanding daily records on all telephone calls by tens of millions of Verizon customers within the United States and from foreign countries into the U.S.

By Thursday morning, thousands of infuriated customers had taken to Twitter and Verizon’s Facebook page to express their outrage, making threats ranging from the discontinuation of their service to the filing of lawsuits against the company.

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