My headline: “In Cod They Trust.”
That was about six years ago, but today it wouldn’t fly—not on the Web, anyway.
The problem is that it’s just not SEO-friendly. A much better headline would include the keywords Omega-3, fish oil, benefits, supplement. It doesn’t leave much room for puns or plays on words.
The Atlantic has weighed in on this notion with its recent article “Google Doesn’t Laugh: Saving Witty Headlines in the Age of SEO.”