That is one of the conclusions of a CBC Radio documentary on how the sexes differ in their approach to shopping.
“For the majority of men, shopping is a mission. The act is task-oriented. Men know what they want, and want to find that item quickly, pay for it, and leave the store. The majority of women, on the other hand, require more details before making a purchase. They want to know how a product will fit into their lives now, as well as a month or a year down the line.”