Woods’ mea culpa a first step — but was it sufficient?

Did you see Tiger Woods on Friday? What did you think? Tripp Frohlichstein, founder of MediaMasters, thought it was a good first step for the golfer — a step he should have taken months ago. “Perhaps this is the most important communications lesson from this entire situation,” Frohlichstein wrote for Ragan.com . “Had Woods offered up this much information himself a few days after crashing his car into that fire hydrant, people would still be fascinated by the story, but the media …

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