World Cup fever sure to grip social media — are you capitalizing on it?

The World Cup starts today in South Africa. To PR Daily ’s international readers, with the exception of those in China perhaps , this is about as obvious as writing an article on December 25th that says, “Today is Christmas.” Anyway, HubSpot thinks this will be social media’s chance to show off before an international audience. Sure, Twitter, Facebook, and YouTube shined during the 2008 Presidential election in America and past Super Bowls, but this is a world stage…

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