Would you hire the person behind the @BronxZooCobra Twitter feed?
The feed has hundreds of thousands of followers and scored major press coverage. But does that mean the author would make a good PR or marketing professional?
It was a major headline, not in the same manner of the snake’s escape—nor the Twitter feed it inspired.
The satirical feed, @BronxZooCobra, is written from the perspective of the snake. After his escape, it documented the cobra’s adventures in New York. The Twitter feed grabbed 240,000 followers in seven days, as well as countless media placements.
The author has remained anonymous, and the feed has continued even after the actual snake’s discovery. A recent tweet from the cobra said:
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