8 tips for accelerating your content output

Amid a deluge of online posts, yours must rise above the rest to convey your organization’s message and highlight its brand—and you have to get it all done by yesterday. Here’s how.

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Not only do you have to create an endless stream of ideas, but you must also quickly translate those ideas into blog posts, articles, emails, newsletters, e-books, infographics, etc.—and then summarize them in 140 characters.

Demand for content is always increasing: 70 percent of B2B marketers plan to create more content this year than in 2016. If you are a fast, efficient writer, you can stay busy for a long time. Below are eight useful tips for speeding content development:

1. Know your content-market strategy. It doesn’t matter how fast and efficient you are as a writer if your output doesn’t advance your organization toward its objectives. If you don’t know what the strategy is, find out now. If you determine there isn’t a strategy, you could attain hero status in your organization by helping devise one. Justin McGill lays out a seven-step “start-to-finish” guide to creating a content marketing strategy on the HubSpot blog.

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