How to pitch an Inc. magazine writer
Inc. business reporter Jeff Haden, who calls most PR pitches ‘terrible,’ offered six things every public relations professional should know before pitching him.
The Inc. business reporter recently published the article “How to Pitch: 6 Things You Must Know.” It’s an easy-enough-to-follow guide for PR pros, the bulk of whose pitches he deems “terrible.”
“If you’re looking for press, forget the formulaic, cookbook approach to crafting a winning media pitch,” he writes. “That approach may result in coverage in a few outlets—but not the ones you really want.”
A few simple rules for pitching Haden:
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