Yearbook Yourself: A viral marketing victory

Minneapolis-based marketing firm Colle+McVoy will accept a Webby Award in New York City today for its viral marketing campaign that ran last summer, Yearbook Yourself. The campaign at YearbookYourself.com , created as a back-to-school promotion for Taubman, a Michigan-based company that operates malls throughout the U.S., attracted more than 15 million views from around the world, and people spent an average of 10 minutes on the site, according to the Downtown Journal . The CEO of Twitter even posted the…