‘Yellow Fail’? Australian wine is grappling with a PR flare up and U.S. boycott

Last week, Australian winemaker, Yellow Tail, donated $100,000 to the Humane Society of the United States (HSUS) — here’s the press release  — a partnership that’s led to a boycott of the wine by members of the livestock industry and others. (According to the trade journal, Pork , HSUS has “launched campaigns … to enact unwieldy animal welfare laws that can and have driven livestock producers out of business.”) A Facebook group, called Yellow Fail , has more than …

Ragan Insider Premium Content
Ragan Insider Content
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.