Yelp shows users evidence of fraudulent reviews

The app launched ‘Consumer Alert’ warnings in January to let consumers know if a business engaged in deceptive Yelp practices, but now displays screenshots of spammers in action. 

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Now, the site’s “Consumer Alert” boxes not only appear in lieu of reviews if the business is found engaging in fraudulent behavior, but it contains a link labeled, “Show me the evidence.” That shows customers screenshots or other proof that a business was trying to pay for a positive review.

This forum thread, via Search Engine Land’s Ben Schwartz, contains an example of a heating and cooling repairman willing to pay $75 for a positive review of a service that never happened.

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