Yelp shows users evidence of fraudulent reviews

The app launched ‘Consumer Alert’ warnings in January to let consumers know if a business engaged in deceptive Yelp practices, but now displays screenshots of spammers in action. 

Now, the site’s “Consumer Alert” boxes not only appear in lieu of reviews if the business is found engaging in fraudulent behavior, but it contains a link labeled, “Show me the evidence.” That shows customers screenshots or other proof that a business was trying to pay for a positive review.

This forum thread, via Search Engine Land’s Ben Schwartz, contains an example of a heating and cooling repairman willing to pay $75 for a positive review of a service that never happened.

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