Yeti denies cutting ties with NRA as backlash grows

The cooler company refuted a press release launched by the gun association’s lobbying arm and confirmed an ‘unwavering’ commitment to the Second Amendment.

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It’s not always a good thing to be featured in a viral video.

Yeti is known for its expensive coolers, apparel and gear targeted at outdoors enthusiasts (many of which also support the National Rifle Association). The company was the subject of a recent press release published by the NRA’s lobbying division, the Institute for Legislative Action, which quickly created a PR crisis for Yeti.

USA Today reported:

After airlines, rental car agencies and other companies cut ties with the National Rifle Association, popular cooler maker Yeti has joined the list. That’s according to a letter from a prominent NRA lobbyist claiming the Texas-based brand has ceased doing business with the NRA Foundation, the gun lobby’s charitable arm.

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