It’s not always a good thing to be featured in a viral video.
Yeti is known for its expensive coolers, apparel and gear targeted at outdoors enthusiasts (many of which also support the National Rifle Association). The company was the subject of a recent press release published by the NRA’s lobbying division, the Institute for Legislative Action, which quickly created a PR crisis for Yeti.
After airlines, rental car agencies and other companies cut ties with the National Rifle Association, popular cooler maker Yeti has joined the list. That’s according to a letter from a prominent NRA lobbyist claiming the Texas-based brand has ceased doing business with the NRA Foundation, the gun lobby’s charitable arm.