You want PR in that C-suite; you need PR in that C-suite

With media landscapes shifting, companies need public relations now more than ever. So why are companies blocking them from the C-suite, where top executive need to hear from PR pros? That is the question Daniel Collins asked on Publicity Examiner . “The role of the PR person is to give upper management PERSPECTIVE,” he wrote. “To let them know the TRENDS that are influencing society and what’s going to be, given these trends, the best strategy … like NOT flying to Washingto…