You know what’s not temporary? Getting a tattoo.
Brands want to create the image of a lifestyle around their products, to leave a lasting message. Mix that with tattoos. Can you picture the Venn diagram in your mind?
Reebok could. They footed the bill for 45 tattoos at SXSW earlier this year in Austin, Texas. All the recipients had to do was “just sign a release, choose any image, and—oh, yeah—agree to have video of your session used to promote sneakers online,” according to Business Insider.
The result is the brand’s Free Ride campaign.