Your food costs more—and there’s less of it

Marketers have reduced the volume of foodstuffs in numerous grocery store items, shrunk the packaging, and raised the price. Here are four examples.

Maybe you ate the chips—without realizing it.

The New York Times reports that a number of food manufacturers have not only reduced the number of servings in a package, but also shrunk the package and hiked their prices.

The Times explains:

“With unemployment still high, companies in recent months have tried to camouflage price increases by selling their products in tiny and tinier packages. So far, the changes are most visible at the grocery store, where shoppers are paying the same amount, but getting less.”

Maybe it’s just me, but there’s never been anything fun about “fun size.”

John T. Gourville, a marketing professor at Harvard Business School, told the Times:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.