The first time I got to appear on a national news program was the day after I filed a story about former Philadelphia Phillies outfielder Shane Victorino getting a beer dumped on his head by someone in the bleachers at Wrigley Field.
They originally nabbed the wrong guy, and news outlets were having a blast talking about the fugitive beer dumper. Fox News called and asked me if I could appear on whatever midday show was airing at the time and comment on the story.
I was terrified.
Although I survived the interview, I knew I had plenty of room for improvement. I could have used a primer like “The Esquire Guy’s Guide to Media Interviews”:
Entrepreneur has the full article here, but there are a few highlights that you should always keep in mind in an on-camera interview situation:
• Sit up straight
• Make eye contact
• Have details ready
• Never interrupt the interviewer
Also included is a list of things you shouldn’t say during an interview. My favorites:
• If you’ll allow me to read a passage from my new book entitled …
• This interview is over.
• Hold up. I’d like to do a shout out to …