Your primer to on-camera media interviews

Nervous about going in front of the camera? This video guide from Entrepreneur provides useful dos and don’ts to remember the next time you’re on the end of a reporter’s microphone.

The first time I got to appear on a national news program was the day after I filed a story about former Philadelphia Phillies outfielder Shane Victorino getting a beer dumped on his head by someone in the bleachers at Wrigley Field.

They originally nabbed the wrong guy, and news outlets were having a blast talking about the fugitive beer dumper. Fox News called and asked me if I could appear on whatever midday show was airing at the time and comment on the story.

I was terrified.

Although I survived the interview, I knew I had plenty of room for improvement. I could have used a primer like “The Esquire Guy’s Guide to Media Interviews”:

Entrepreneur has the full article here, but there are a few highlights that you should always keep in mind in an on-camera interview situation:

• Sit up straight
• Make eye contact
• Have details ready
• Never interrupt the interviewer

Also included is a list of things you shouldn’t say during an interview. My favorites:

• If you’ll allow me to read a passage from my new book entitled …
• This interview is over.
• Hold up. I’d like to do a shout out to …


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