What to do when your Web site or intranet redesign rubs your audience the wrong way. Don’t panic, but do act quickly.
A newspaper’s Web site you frequent daily has undergone a redesign. You feel disoriented. You ask, “How do I find my favorite columnists? Where did the bold colors go? What’s with the pop-up ads? Why did they do this?”
The experience is unsettling. Your online touchstone for news and opinions is disrupted. In the constantly changing World Wide Web, a venerable design constant has buckled under the pressure for white space and more Google ads.
You feel betrayed. But what do you do? Kill the site’s “favorite” status and find another? Or deal with the changes?
Now what if this was the Web site you redesigned?
Successful redesigns begin well before the site goes live.