YouTube announces in-app video sharing and messaging

Perhaps tired of its videos being shared only on other platforms and in competing apps, the Google-owned company has moved to enabling conversations. It might attract more users.

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YouTube is bringing messaging to its mobile app.

The video platform will now enable users to send videos to their contacts and chat within the app. The feature was premiered in a soft launch in Canada and Latin America, but it will roll out to all users this week.

Right now, hundreds of thousands of YouTube videos are shared every day on messaging apps. The idea is to take away the middle man—or the middle platform, as the case may be. These shared videos and chats will live on a separate tab within YouTube’s app.

YouTube announced the feature in its official blog:

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