YouTube juggernaut moves to silence online trolls

Anderton’s Music Company achieved notoriety through a thriving channel on the video platform. Now, they are taking steps to clean up their comments section.

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On social media, should free speech reign—or should you take control of the narrative before comments go too far?

Few brand managers have capitalized on social media the way Anderton’s Music Company has built their name on YouTube . With over 300,000 subscribers and thousands of views on their videos, the musical instrument retailer has grown their business and market share with targeted social media outreach.

However, the organization recently announced that they will police their videos’ comments section.

Lee Anderton, the company’s owner, said in a video that he doesn’t want to impede the vibrant discussion in the comments section, but he will delete comments and block users that post “vitriolic” or “aggressive” comments:

Should you disable comments?

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