YouTube tests video recommendation feature

The tool offers personalized suggestions of videos and channels similar to content users already view. If successful, the current experiment could be rolled out to all YouTube users.

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It could soon become a lot easier to find videos on YouTube or uncover the next big vlogger.

YouTube is experimenting with an “Explore” Tab, which is currently available to a small subset (one percent) of iOS users. However, if the test goes well, the platform could roll out the feature to all users.

YouTube’s director of product management and host of YouTube’s Creator Insider channel, Tom Leung, posted a video explaining how the feature works along with its aim:

“Explore is designed to help you be exposed to different kinds of topics, videos or channels that you might not otherwise encounter, but they’re still personalized,” Leung said. “They’re still based on your viewing activity.”

The feature competes with other social media platforms such as Instagram, Twitter and Snapchat. Ultimately, it’s designed to persuade users to spend as much time as possible on YouTube.

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