YouTube video from retirement community nabs 1 million views, major media placements

Learn the behind-the-scenes of a video produced by a team of seniors and college students that’s earned international acclaim and viral status online.

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The video, which was posted to YouTube on July 12, has more than 1 million views.

The video is perhaps the first of its kind performed by a retirement community. A production crew from the Grand Valley State University (GVSU) School of Communications shot the video. The school had produced a similar video featuring young people that inspired Clark Retirement Community.

“I loved the GVSU LipDub and thought, why can’t we do that?” says Jane Brierley, Clark’s director of marketing and admissions. “The residents and students had a fabulous time working together. From practices to sharing meals, it was an amazing experience for everyone.”

The video took eight takes and two-and-a-half hours to produce. There were 29 GVSU crew (students, alumni, and professors) and 103 Clark residents who participated.

Uploaded to YouTube July 12, nearly every local media outlet covered the video and linked to it from various website and blogs. A news release on Clark’s website says the video was featured on: Fox News, “Good Morning America,” “Inside Edition,” NPR, and “The Today Show.”

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