YouTube’s evolution as a marketing vehicle
An infographic from Syracuse University shows just how huge the site has gotten over the past decade, and what it takes for brands to do well there.
I can’t recall the first viral YouTube video I watched, and I can’t recall exactly how (or in what format) we shared the Internet’s most legendary videos before the service launched in 2005.
Considering how much the site has evolved since then—I mean, we have “YouTube celebrities” now—it’s only fitting that as the site turns 10 years old, we should take a look at YouTube as a business (and vehicle for PR and marketing).
One of the more staggering statistics that speaks to the site’s ubiquity is that 61 percent of Americans had watched 75.6 million videos, and that number has only grown since January 2014.
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