Sure, startup companies will never go away as long as there are entrepreneurs with ideas and capital, but the virtual assistant company Zirtual represents what can go wrong.
At 1:34 a.m. on Monday, the company sent an announcement to its 400 employees that they had all lost their jobs.
It literally folded overnight.
The company’s Twitter account was deleted, and its website and Facebook page are no longer available.
Employees didn’t take the news well:
— traci hare (@tracilyns) August 10, 2015
What makes the whole matter so sadly ironic is that Zirtual’s CEO, Maren Kate Donovan, had stressed the importance of employee communication in a column for Fortune magazine last month: