ZzzQuil takes flak for engagement-themed tweet
The sleep aid brand’s Twitter account was flooded with complaints of sexism after tweeting, ‘Sleep like he finally proposed.’
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For the past few months, the social media team for the sleep aid ZzzQuil has made use of the hashtag #SleepLike.
“#SleepLike the sheep are counting you,” the brand’s account tweeted in November. In December, it was “#SleepLike you got all your holiday shopping done.”
This month, the brand has issued a few #SleepLike tweets, including one late last week about an engagement.
“Sleep like he finally proposed,” the tweet read. “And you have been dating for a decade. #SleepLike #engaged #shesaidyes.”
The response to the tweet was immediate and angry. People said it was sexist and like an ad from the 1950s.
Yo @ZzzQuil I’m an adult human person, not an empty-fingered, hand-wringing pre-wife. pic.twitter.com/lBAuQpYNSd
— Alie Ward (@alieward) January 24, 2015
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