For the past few months, the social media team for the sleep aid ZzzQuil has made use of the hashtag #SleepLike.
This month, the brand has issued a few #SleepLike tweets, including one late last week about an engagement.
“Sleep like he finally proposed,” the tweet read. “And you have been dating for a decade. #SleepLike #engaged #shesaidyes.”
The response to the tweet was immediate and angry. People said it was sexist and like an ad from the 1950s.
— Alie Ward (@alieward) January 24, 2015