10 basic tech skills every PR pro should know for a crisis

If a crisis strikes and your IT and/or Web team aren’t around, you—the communicator—will need these basic skills.

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If you’re equipped with a webmaster, IT professional, or in-house Web developer that’s great. However, one thing we know for sure about social media crises is that they tend to happen at the worst possible moments.

So what happens if your Web-savvy employee isn’t there that day? What happens if you absolutely need to stream your Twitter feed to your corporate website or add a new Facebook tab to your fan page, and no one is around to help you?

There’s so much stress involved in a social media crisis that you don’t need to add more to the list by being caught unprepared and unequipped.

The following is a checklist with basic tech and Web development skills that more than one person on your team should know before a crisis strikes.

Who should be capable of accomplishing all of these web tasks in a crisis?

• Your webmaster, in-house developer and/or your IT professional.
• Your designated crisis communicator (spokesperson).
• You! If you’re reading this post and aren’t one of the above individuals, then make sure you’re equipped with the following skill set as well.

Technical skill set you should equip yourself with before a social media crisis strikes:

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