PR Daily Staff
Proving the ROI of AI-Powered Employee Experience
A practical framework for connecting AI-powered EX investment to real business outcomes.
Artificial Intelligence
Gabriel De La Rosa Cols
Doom trolling is what happens when PR stops respecting the audience
This is no way to build trust.
Jonny Bentwood
The prompts your team optimized against were made up
AI visibility strategies were built on guesses dressed up as data. Actual behavior changes what gets built and what gets cut.
PR Daily Staff
Cracking GEO: How Smart Brevity Wins With Human and Machine Audiences
AI is now the first reader of everything you publish.
Matt Dzugan and Linda Zebian
What does ‘earned’ mean in the age of AI?
Defining an ever-evolving term can be tricky.
PR Daily Staff
The AI and Communications Blueprint: 4 Things Every Comms Leader Needs to Get Right
When people do not understand what is changing, why it matters or how they are expected to respond, even the strongest AI strategy can lose momentum.
Will Hodges
The case for using AI to rediscover your leadership strengths
AI can help turn years of vague feedback into a clearer picture of where you — and your team — create the most value.
Courtney Blackann
Using AI skills to become a stronger leader
AI fluency and business literacy give communicators a leadership edge.
Lorra M. Brown
4 ways to get more from AI writing and editing, without losing your voice
At Ragan’s AI Communications Virtual Conference, I talked about using AI as a co-writer, editor and strategic partner. Here’s how to turn that into a practical workflow.
Courtney Blackann
The AI backlash is getting louder. Brands should pay attention.
Communicators need to understand what’s driving the frustration before it becomes a trust problem.
Ragan Insider Courtney Blackann
Is AI getting your brand right? Ask these 5 questions.
How to spot outdated information before your audience does.
Stephanie Nivinskus
Reddit’s citation drop is a warning to diversify your GEO strategy
Five checks reveal whether your AI visibility depends too heavily on any single source.
Mary Olson-Menzel and Michelle Powers
Your human voice is your leadership advantage
How do we use AI without allowing it to erase the very thing that makes communication meaningful?
PR Daily Staff
Why tomorrow’s CEOs may come from public relations
Ragan Communications CEO Diane Schwartz was published by PRSA in the wake of her Women of Distinction Award win.
David Clare
The 84% myth: Why the PR industry’s AI numbers are wrong
If we want brands to trust our guidance on AI visibility, the data behind it needs to meet the standard we set for everyone else.
