PR Daily Staff
How do you use contests, video and social media to attract attention?
Enter PR Daily’s 2019 Digital Marketing & Social Media Awards. Don’t miss the extended deadline on March 20.
PR
Domenica D’Ottavio
10 crucial metrics to measure your pitching efforts
How do PR pros know if their efforts are producing the desired results? Here are the metrics that every PR pro should measure.
Beki Winchel
Cadbury UK pulls ‘treasure hunt’ campaign after archeologists lash out
‘It was not our intention to encourage anyone to break existing regulations regarding the discovery of new archaeological artefacts,’ a spokesman said.
Chris Navalta
3 tips for making yourself irreplaceable
Some PR work won’t be immune to automation and revolutionary industry changes. Here’s how to keep your PR role relevant.
Ronn Torossian
4 guidelines for perfect video PR
Just because your video went viral doesn’t mean your sales will skyrocket. Consider these steps for using video to win customers’ hearts.
Russell Working
Survey reveals communications goofs—and preferences
Calling in sick while looking for work? Just don’t email your boss. While you’re at it, avoid forwarding snotty email chains to the person you’ve been gossiping about.
PR Daily Staff
How powerful are your media pitches?
Share the pitches that earned you major media attention. Enter PR Daily’s 2019 Media Relations Awards by the final deadline on April 3.
Michelle Garrett
4 PR tactics to support your event marketing
As producing live experiences becomes more popular, it’s vital to use all your channels to maximize your ROI. Here are helpful tips.
Frank Strong
Survey: PR moving in-house at many organizations
As corporate entities seek to maximize content control and minimize spending, they’re ditching outside guidance. Agencies with niche specializations appear likeliest to survive the trend.
PR Daily Staff
3 crisis scenarios your organization might not be prepared to address
Ensure you’re prepared for new risks with help from the experts at this conference—and save $200 through Feb. 15.
Matthew Royse
Infographic: 18 business books for busy PR pros
Do you have a hard time fitting reading into your hectic schedule? Here are some books that dedicated communicators can fit into the most crammed of schedules.
PR Daily Staff
Why ESPN is rethinking its PR content
See what communications manager Molly Mita has to say about the future of the business, then join her in New York City for this can’t-miss conference.
Ted Kitterman
Communicators struggle to contain video of mass shooting in New Zealand
Attacks by gunmen on two mosques were streamed live, raising questions about tech companies’ responsibility in curbing violent videos. Experts urge users not to share the footage.
PR Daily Staff
The 5 most popular stories on PR Daily this week
This week, PR Daily readers were interested in working with nano-influencers, how communicators responded to tragedy in New Zealand, tips for pitching magazines, and more.
Ted Kitterman
As courtroom losses mount, J&J seeks to limit reputational damage
The company faces more than 13,000 lawsuits claiming there’s asbestos in its talcum powder, posing serious risk to its image and financial future. How should it proceed?
