PR

Casey Weldon

Pop-Tart Bowl mania: How Weber Shandwick built on success of wacky campaign

The team used wild mascot antics and a range of activations to make the Pop-Tarts Bowl an annual meme-worthy spectacle.

Casey Weldon

It’s important for executives to talk, but it’s just as important that it’s on the right issue.

Casey Weldon

Despite a learning curve, these comms outsiders offer unique insights and expertise.

Curtis Sparrer

As many organizations return to office, here’s how to stay remote forever — and thrive.

Allison Carter

A rise in disinformation, a rocky year for layoffs and more.

Casey Weldon

Try to land your major soundbite during that first question when the audience is most engaged.

Casey Weldon

If approved, the merger could drastically affect PR staffing and mid-sized agencies.

Casey Weldon

The future PR landscape may include more integration, fewer boutique brands and a fight for fewer dollars.

Casey Weldon

The comms team must serve as an advocate for the executive even if that means being brutally honest.

Casey Weldon

Prep to keep the speaker conversational but prepared for curveballs.

Casey Weldon

Digital tools make it easier to make content accessible to all.

Eitan Goldstein

It’s a language everyone can understand.