Take a page from Con Edison’s playbook: When disaster strikes, have your folks on scene to record video and interviews so consumers get the full picture of your staff’s remedial efforts.
With all the changes in the last decade—from the rapid rise of social media to the slow demise of local newspapers—how can PR pros make their case for bigger budgets?
What tools can help a PR entrepreneur stay on top of their many responsibilities and tasks? This PR pro and agency owner in Atlanta swears by her Google calendar and Slack.
Capitalizing on this popular format seems like an easy decision. Harder is making sure it helps deliver key info and updates to your employees. Pitfalls abound; here’s what to watch for.
To rise and shine in the workplace—and add some spice to your résumé—complete these relevant certifications.
PR pros and marketers must keep tabs on what makes established and potential customers tick, the stimuli that motivate them, and how their habits and preferences are evolving.
Our PR industry never stays the same for long. Here’s how our Advisory Board suggests you invest in yourself to reap the rewards of the dynamic year ahead.
Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. However, there is a right way and a wrong way—and errors won’t be forgiven.
One PR pro discovered that the extra airplane travel was exactly what he needed to find a new perspective. Here’s how this ‘super-commuter’ finds his work/life balance.
Form follows function, but with digital content malleable to both text and visual conveyances, delivery options abound. The trick lies in familiarizing yourself with their beats and preferences.
The CES 2020 event explored and exploited an array of methods for altering reality, and its ripples will upend such diverse sectors as tourism, home design and health care.
An early day starts before 7 a.m.—but for this agency leader its all about taking care of her team. Here’s what she sees as the keys to communications success.
Industry practitioners looking to advance must be fluent with the latest technology, from social media to data and analytics. A robot might not take your job, but a tech-savvy competitor could.
Savvy pros should strap in for a wild ride and prep for a proliferation of false news, deepfakes and brands taking polarizing stands.
From Popeyes’ triumph in the Chicken Sandwich Wars to Airbnb’s dreamhouse getaway, creative agility carried the day. Takeaways from these and other efforts abound.
