The nation’s leading expert on infectious disease has also been a deft and effective communicator, bridging the partisan nature of American society to deliver his messages.
The hotel chain’s chief Arne Sorenson looked right into the camera to deliver his regrets and sympathy for team members affected by the COVID-19 crisis.
You probably won’t be asked about your spirit animal nor which ice cream flavor you’d be. Instead, think about how to answer these interview staples—and do ample research.
Leaders from across the industry weigh in on the most exciting (or terrifying) developments that communicators will face in the coming year. In short: Prepare for change.
For presenters, ‘I don’t know’ is a good way to start—but not to finish. Audience members can come up with baffling queries, and extricating yourself is crucial. Here are some survival tactics.
PR pros share some of the tactics that are working to engage audiences during the global pandemic.
Whether you’re seeking to create striking images (despite your fingerpainting-level skills), honing your writing or wrangling your social media feeds, these helpers won’t bust your budget.
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Communicators must play a central role in helping executives navigate the current upheaval and reverse centuries of inequality. The momentous journey must begin with small, yet crucial steps.
Communication often is not the primary fuel rocketing a professional to the top-floor corner office, so thoughtful preparation is essential. Consider these five common liabilities.
Also: Broadway turns to Airbnb with virtual experiences, IKEA Taiwan mimics Animal Crossing, 55% of consumers expect action from brands supporting social issues, and more.
COVID-19 has been tough for many reasons, but it might have made it easier for breakout brands to make a splash with national media outlets.
Also: Domino’s Australia and New Zealand face backlash for ‘Karen’ campaign, Instagram account calls out brands’ lack of diversity, how marketing budgets are shifting, and more.
Also: Microsoft shares employee insights in a ‘Disability in the Workplace’ series, Instagram is gaining marketing budgets, Harvard and Princeton prepare for fall, and more.
Also: How not to respond to a rejected media request, Facebook Live viewership increased 50% since January, adopting social justice initiatives, and more.
