Roula Amire
How are you giving back during this crisis?
Many organizations are trying to be essential resources for their people and the places they do business. We want to hear how you are reaching out.
PR
Beki Winchel
Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic
Also: Ford, GE and 3M collaborate on medical supplies, Twitter ramps up verification, Cadbury announced its new ‘spokesbunny,’ and more.
Ted Kitterman
Takeaways from Marriott’s emotional CEO video
The hotel chain’s chief Arne Sorenson looked right into the camera to deliver his regrets and sympathy for team members affected by the COVID-19 crisis.
Roula Amire
Should you pitch non-coronavirus stories to the press?
COVID-19 is dominating the news cycle. Can PR pros stoke interest about stories unrelated to the pandemic? Are journalists covering anything else?
Beki Winchel
Department stores close across the nation, hotel chains ask for $250B in government aid, and Facebook fights COVID-19 misinformation
Also: The Edelman Trust Barometer shows the importance of employer communications, Airbnb marketing head experiments with virtual networking, outstanding newsrooms, and more.
Maureen Brennan
How CSR plus PR adds up to a brand reputation boost
Consumers and employees alike prefer organizations whose missions reflect their own values. Here’s how well-publicized benevolence can engender loyalty internally and externally.
Amy Boone
How to respond when you can’t answer a question
For presenters, ‘I don’t know’ is a good way to start—but not to finish. Audience members can come up with baffling queries, and extricating yourself is crucial. Here are some survival tactics.
Jenni Holladay
Why and how to break down the silos dividing PR and marketing
Turf battles stifle success, and ignorance of colleagues’ efforts and objectives will yield absolutely no rewards. It’s time to reassess how you’re managing your ‘integrated’ teams.
Laurie Graff
8 essentials for landing your client a TV segment
Make your pitch distinctive and valuable to the producers and their viewers. Timing is crucial, and the personal touch—in your email and follow-up phone call—makes a huge difference.
Drew Boehmker
Takeaways from ‘Survivor’ for engaging your audience
The enduring reality show offers lessons for brand managers and other communicators.
Ted Kitterman
How Swerve PR’s Kimia Moslemi stays focused
This pro mixes new school and old school to keep track of a jam-packed day on the job, all while leaving time for her extracurriculars. Her advice: Remember that PR is about relationships.
Ted Kitterman
How PR pros should consider race
As communicators take a closer look at conversations about inclusion, diversity and race, some organizations have used Black History Month to have important conversations.
William Comcowich
Fortify your press releases by ditching 10 overused words
Hackneyed phrasing is a red flag for journalists, yet PR pros often cram their messages with trite language. Here’s what to avoid, along with tips for trimming extraneous verbiage.
Ted Kitterman
How the de Young Museum’s crisis plan saved its exhibition
When an exhibit of fashions from the Muslim world seemed poised to spark a backlash, the nonprofit mobilized media outlets, influencers and other resources to change the narrative.
Valerie Di Maria
Why 2020 will be a year of ‘actionable social purpose’
Communicators will help lead the way with concise, compelling messaging about organizational values and the collaborative processes for achieving them. Here are 10 trends to watch.
