Tori Simmons
How to turn one media placement into multiple
Breaking through with earned media should just be the start of your campaign. Here’s how to build on your success.
PR
Kathryn Arnold
3 PR lessons from the run up to the Tokyo Olympics
The media efforts and crisis comms around the big sports event reveal how the pandemic still drives important messages, even if parts of the globe are starting to make a return.
Robby Brumberg
How Wyndham Destinations is weathering the COVID-19 crisis
Despite the ongoing pandemic, the organization is finding media coverage wins and forging stronger connections with its customers.
Ragan Insider Adam Ritchie
21 tips for declaring your independence in PR
As July 4th approaches, some PR pros are considering what independence really means—and are considering striking out on their own. Here are some tips for the aspirational solo pro.
Sean O'Neal
6 SEO tips for making your messaging stick
Here’s how to borrow keyword metrics to judge whether your message is having the desired effect.
Joe McLeod
5 communication lessons from Dr. Anthony Fauci
The nation’s leading expert on infectious disease has also been a deft and effective communicator, bridging the partisan nature of American society to deliver his messages.
Ted Kitterman
Takeaways from Marriott’s emotional CEO video
The hotel chain’s chief Arne Sorenson looked right into the camera to deliver his regrets and sympathy for team members affected by the COVID-19 crisis.
Lizzy Hartigan
Interviewing for a PR job? Prepare for these 5 common questions
You probably won’t be asked about your spirit animal nor which ice cream flavor you’d be. Instead, think about how to answer these interview staples—and do ample research.
Ted Kitterman
Top opportunities and challenges for PR pros in 2020
Leaders from across the industry weigh in on the most exciting (or terrifying) developments that communicators will face in the coming year. In short: Prepare for change.
Amy Boone
How to respond when you can’t answer a question
For presenters, ‘I don’t know’ is a good way to start—but not to finish. Audience members can come up with baffling queries, and extricating yourself is crucial. Here are some survival tactics.
Blair Nicole
6 PR strategies to help your brand through the COVID-19 pandemic
PR pros share some of the tactics that are working to engage audiences during the global pandemic.
Michelle Garrett
14 terrific—and affordable—tools for PR pros
Whether you’re seeking to create striking images (despite your fingerpainting-level skills), honing your writing or wrangling your social media feeds, these helpers won’t bust your budget.
Beki Winchel
Quaker Oats to rebrand Aunt Jemima, PepsiCo offers plan to support racial equality, and HSBC, Hilton and AT&T announce layoffs
Also: Amazon encourages employees to reflect on Juneteenth, Facebook launches largest voting effort in history, younger users turning to Instagram for COVID-19 news, and more.
Kim Clark
How businesses can address and remedy systemic social injustices
Communicators must play a central role in helping executives navigate the current upheaval and reverse centuries of inequality. The momentous journey must begin with small, yet crucial steps.
Brian Ellis
Why CEOs botch media interviews—and ways you can help them
Communication often is not the primary fuel rocketing a professional to the top-floor corner office, so thoughtful preparation is essential. Consider these five common liabilities.
