Allison Carter
Goop’s controversial ‘Diapér’ stunt: 4 lessons for PR pros to consider
Whether you think the stunt was brilliant or a flop, there are takeaways for your next campaign.
PR
Emma Atkinson
What the death of notifications could mean for PR pros
Many people are turning to “notification detoxes” to reduce interruptions in their lives. Could new technology like Google’s Little Signals provide an alternative?
Allison Carter
Read the executive summary from Ragan’s 2022 Communications Benchmark Report
The annual survey asked nearly 1,000 communicators across industries about how they’re handling the biggest opportunities and industries in the field. This is what they said.
Emma Atkinson
Pinterest bans climate misinformation, Google’s DeepMind addresses its sexual misconduct process and Americans question safety of self-driving cars
Also: A Substack comms pro takes heat for her swipe at Twitter employees in her message about open roles at the organization.
Emma Atkinson
PR pros react to Will Smith’s Oscars slap, South Dakota hotel owner’s racist Facebook post prompts lawsuit and the case for podcast ads
Also: Chipotle partners with CashApp to relaunch its customer rewards program.
Emma Atkinson
Infographic: 7 emerging trends for email marketers
Avoid getting sent to spam this year with these tips and tricks.
PR Daily Staff
What’s on your crisis communications checklist?
Workshop’s free guide offers tips, templates and must-haves so you’ll never face a crisis unprepared.
Tori Simmons
How to turn one media placement into multiple
Breaking through with earned media should just be the start of your campaign. Here’s how to build on your success.
Kathryn Arnold
3 PR lessons from the run up to the Tokyo Olympics
The media efforts and crisis comms around the big sports event reveal how the pandemic still drives important messages, even if parts of the globe are starting to make a return.
Robby Brumberg
How Wyndham Destinations is weathering the COVID-19 crisis
Despite the ongoing pandemic, the organization is finding media coverage wins and forging stronger connections with its customers.
Ragan Insider Adam Ritchie
21 tips for declaring your independence in PR
As July 4th approaches, some PR pros are considering what independence really means—and are considering striking out on their own. Here are some tips for the aspirational solo pro.
Sean O'Neal
6 SEO tips for making your messaging stick
Here’s how to borrow keyword metrics to judge whether your message is having the desired effect.
Joe McLeod
5 communication lessons from Dr. Anthony Fauci
The nation’s leading expert on infectious disease has also been a deft and effective communicator, bridging the partisan nature of American society to deliver his messages.
Ted Kitterman
Takeaways from Marriott’s emotional CEO video
The hotel chain’s chief Arne Sorenson looked right into the camera to deliver his regrets and sympathy for team members affected by the COVID-19 crisis.
Lizzy Hartigan
Interviewing for a PR job? Prepare for these 5 common questions
You probably won’t be asked about your spirit animal nor which ice cream flavor you’d be. Instead, think about how to answer these interview staples—and do ample research.
