Goop’s controversial ‘Diapér’ stunt: 4 lessons for PR pros to consider
Whether you think the stunt was brilliant or a flop, there are takeaways for your next campaign.
Whether you think the stunt was brilliant or a flop, there are takeaways for your next campaign.
Many people are turning to “notification detoxes” to reduce interruptions in their lives. Could new technology like Google’s Little Signals provide an alternative?
The annual survey asked nearly 1,000 communicators across industries about how they’re handling the biggest opportunities and industries in the field. This is what they said.
Also: A Substack comms pro takes heat for her swipe at Twitter employees in her message about open roles at the organization.
Also: Chipotle partners with CashApp to relaunch its customer rewards program.
Avoid getting sent to spam this year with these tips and tricks.
Workshop’s free guide offers tips, templates and must-haves so you’ll never face a crisis unprepared.
Breaking through with earned media should just be the start of your campaign. Here’s how to build on your success.
The media efforts and crisis comms around the big sports event reveal how the pandemic still drives important messages, even if parts of the globe are starting to make a return.
Despite the ongoing pandemic, the organization is finding media coverage wins and forging stronger connections with its customers.
As July 4th approaches, some PR pros are considering what independence really means—and are considering striking out on their own. Here are some tips for the aspirational solo pro.
Here’s how to borrow keyword metrics to judge whether your message is having the desired effect.
The nation’s leading expert on infectious disease has also been a deft and effective communicator, bridging the partisan nature of American society to deliver his messages.
The hotel chain’s chief Arne Sorenson looked right into the camera to deliver his regrets and sympathy for team members affected by the COVID-19 crisis.
You probably won’t be asked about your spirit animal nor which ice cream flavor you’d be. Instead, think about how to answer these interview staples—and do ample research.