10 clues someone isn’t really a social media expert

9. There are social media icons on their website, but when you click on these links you find they haven’t updated the page in weeks or months.

8. When you ask them if they have actually used the tools they’re recommending—either personally or for a client—they can’t give you a straight answer.

7. Their idea of using social media is to promote a company’s services or key messages without any engagement with users.

6. They claim to be influencers, but their Klout scores are less than your mother’s.

5. Their program proposals talk about big ideas, but they don’t mention how they will track and measure success.