10 essential words and phrases for PR pros in a crisis

Never say never — good advice for PR pros. “Anyone who is publishing content in social media, speaks with journalists, or writes press releases knows that there are words that can trap you with little or no way out,” writes PR pro and PR Daily contributor Susan Young. These words, she says, are “never,” “always,” and “definitely.” Trained reporters look for these words; they feast on these words. Instead, try the 10 words and phrases Young suggests. (…