Animated explainer videos are a superb way to engage your audience and communicate complex ideas.
Videos tend to drive higher volumes of traffic, shares and conversions than other forms of content, and humans can process images 60,000 times faster than plain text. Beyond marketing benefits, explainer videos can boost recruiting, awareness and customer service efforts.
For a bit of tangible inspiration of what’s possible for your business, here are 10 examples of effective explainers:
1. European Investment Bank
Banking can be a dry, difficult topic to tout in an engaging way.
This snappy 2D explainer for European Investment Bank tells viewers how to take advantage of investment loans and funds that may be available to them. It’s light, fun, engaging and educational.
Experian produced this piece to show how its data management platform makes marketers’ lives easier.