Tips for hooking your audience.
From coaching your leaders on body language to repurposing sound bites, here are three tips to make your brand storytelling stand out.
With the launch of its new ‘Live Boricua’ campaign, the team hopes to highlight the cultural richness of an often-overlooked travel destination.
The effort to increase representation in images led the brand team to create a photo library for the entire industry.
Your media strategy shouldn’t overlook the popular audio format, even as the in-person interview has vanished.
NAR’s ‘Coming Home’ video series dealt with homelessness, PTSD and relocation, winning an award in the ‘Content Marketing’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.
Also: CVS touts accessibility in metaverse play, investors push for change on taxes and transparency, and Stoli looks to rebrand amid Ukraine crisis.
Younger demographics are turning to new sources for news, product recommendations and more. Time to adapt—or get left behind.
From funky fonts to bold colors, Later says fresh graphic design is all about flashy statements.
‘Zaadii: The Legend of Z-Hawk’ was part of the company’s ‘Unfinished Stories’ series. It won in the ‘Cause Marketing/CSR’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.
We chat with PRLN member Samantha Stark from 160over90 about how PR can lead integrated external comms strategy, her comms wishlist and more.
Share of voice, sentiment and impressions don’t make the list.
Also: Mozilla Firefox partners with Disney ahead of new movie and more.
Electric vehicles, cryptocurrency and digital experiences were all on display for the NFL’s big game on Feb. 13.
Also: OpenTable shares most romantic restaurants in America, Meredith shelves print editions of Entertainment Weekly and InStyle, and more.
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