The Video Playbook for Comms & HR Leaders
Most organizations spent last year reacting to the surge in video. This year, it’s time to lead it.
Most organizations spent last year reacting to the surge in video. This year, it’s time to lead it.
This year’s finalists prove that great visuals don’t just capture attention — they move audiences and elevate messages.
Congratulations to this year’s finalists!
PRESENTED BY PLAYPLAY
From inspiring employee communications to delivering powerful stories, these organizations move on to the next round, with winners announced in August.
Sidney Alvarez of Burrell College of Osteopathic Medicine shares insights on video storytelling, successful partnerships, and owning the narrative.
You may actually be making your videos too short.
Tips for hooking your audience.
From coaching your leaders on body language to repurposing sound bites, here are three tips to make your brand storytelling stand out.
With the launch of its new ‘Live Boricua’ campaign, the team hopes to highlight the cultural richness of an often-overlooked travel destination.
The effort to increase representation in images led the brand team to create a photo library for the entire industry.
Your media strategy shouldn’t overlook the popular audio format, even as the in-person interview has vanished.
NAR’s ‘Coming Home’ video series dealt with homelessness, PTSD and relocation, winning an award in the ‘Content Marketing’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.
Also: CVS touts accessibility in metaverse play, investors push for change on taxes and transparency, and Stoli looks to rebrand amid Ukraine crisis.
Younger demographics are turning to new sources for news, product recommendations and more. Time to adapt—or get left behind.