This article originally appeared on PR Daily in April of 2018.
In the world of PR and marketing, visuals rule.
You can boost interest and engagement with your social media and blog posts by adding compelling images and infographics to them—or basing entire marketing messages on visuals that you craft around the subject matter.
There are many paid tools that brand managers can use to produce images, infographics and videos—and some organizations and agencies employ designers or design teams—but there are also several resources available to communicators with a limited budget but big aspirations.
Consider these free tools to craft images, infographics and more:
BeFunky is an infographic tool that offers templates you can personalize by adding images and text, as well as tweaking the template’s colors and layout. The tool boasts “hundreds of design elements” and more than a million free stock photos via Pixabay.