10 frightening PR monsters

These communicators can make your skin crawl with the horrors they promise to deliver. Here are several types—along with how to overcome them.

Ragan Insider Premium Content
Ragan Insider Content

As Halloween draws near, scary movies and haunted houses abound—but the scariest creatures can reside in your office.

These terrible types of communicators can create the worst type of horrors, including nightmarish pitches, zombie-like presentations, reputational disasters and way too many selfies.

Here are 10 monsters to battle:

1. Pitching Poltergeist


Similar to apparitions that appear and throw items around in haunted houses, these ghostly PR pitchers pop up in reporters’ emails to virtually throw any half-hatched idea at the wall to see what sticks. Though most don’t cause permanent damage, the non-news, embargos and promotional announcements they hurl are often distracting and annoying.

Defend yourself by deleting and blocking.

2. Crisis Gremlin

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.