Tom McCarthy
6 tips to help shy speakers make strong presentations
Being timid doesn’t mean you can’t deliver a great speech. Here are some tricks to overcome the butterflies and win over your audience.
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Adam Fisher
Crucial parts of holding statements in crisis PR
When responding to a crisis, you might have to offer updates or bulletins without knowing all the facts. Here’s how to craft these essential—yet terse—missives.
Jessica Lawlor
10 books every PR pro should read
Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Here are some titles that warrant a second look.
Adam Fisher
Words and phrases PR spokespeople should avoid
Filler words, misused modifiers and meaningless jargon can ruin your chance to speak directly to your audience. Make sure your vocabulary is free of these media relations stumbling blocks.
Ted Kitterman
Infographic: How to give and receive criticism
To improve your campaigns, your efforts must be measured, and team members must be held to account. Here is how to solicit and offer critical feedback without alienating your team.
William Comcowich
10 essential PR blogs to read
If you want to be on the cusp of hot trends, news and tactics, follow these respected sites and publications.
Frank Strong
5 enduring functions of public relations
Even amid today’s turbulent, rapid pace of change, these PR essentials remain unchanged.
Jessica Lawlor
5 ways social media has reshaped the PR industry
If you are a PR pro, you spend a lot of time on social media. Here are some ways the PR industry has changed to reflect the new normal—and ideas for how you can best reallocate your resources.
Ellie Schlam
A mix of skills—new and old—that PR pros must master
PR pros must adapt to new tools and trends, but some tactics never go out of style. Here are four skills every PR pro should cultivate.
Laura King Edwards
15 tips to improve your SEO
When trying to attract more visitors to your site, there are no easy fixes or shortcuts. Here are the steps marketers must take to boost their website’s performance.
Michael Taylor
5 marketing certifications that matter to recruiters
PR pros looking for career advancement can look to these programs to elevate their skillset and add desirable accolades to their CVs.
Sarah Metoxen
How PR pros can create and distribute memes
The online creations have become an increasingly important part of internet communication. Here’s how you can develop your own memes—and use them effectively to sway audiences.
Amanda Munroe
How to pump new life into your PR planning sessions
Though your clients might think they want the status quo, smart PR pros know they have to change things up to stay at the top. Here’s how to expand your game plan.
Gabriele Boland
10 ways to craft compelling Snapchat and Instagram Stories
See how leading publishers are winning fans and gaining traction on these rising digital platforms.
Carlin Twedt
6 resources to inspire content
A great idea can boost brand awareness and your bottom line, but finding one can be a grind. These sources could provide you with inspiration for your next blog post, tweet or video.
