Ellie Schlam
A mix of skills—new and old—that PR pros must master
PR pros must adapt to new tools and trends, but some tactics never go out of style. Here are four skills every PR pro should cultivate.
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Laura King Edwards
15 tips to improve your SEO
When trying to attract more visitors to your site, there are no easy fixes or shortcuts. Here are the steps marketers must take to boost their website’s performance.
Michael Taylor
5 marketing certifications that matter to recruiters
PR pros looking for career advancement can look to these programs to elevate their skillset and add desirable accolades to their CVs.
Sarah Metoxen
How PR pros can create and distribute memes
The online creations have become an increasingly important part of internet communication. Here’s how you can develop your own memes—and use them effectively to sway audiences.
Amanda Munroe
How to pump new life into your PR planning sessions
Though your clients might think they want the status quo, smart PR pros know they have to change things up to stay at the top. Here’s how to expand your game plan.
Adam Fisher
Crucial parts of holding statements in crisis PR
When responding to a crisis, you might have to offer updates or bulletins without knowing all the facts. Here’s how to craft these essential—yet terse—missives.
Gabriele Boland
10 ways to craft compelling Snapchat and Instagram Stories
See how leading publishers are winning fans and gaining traction on these rising digital platforms.
Carlin Twedt
6 resources to inspire content
A great idea can boost brand awareness and your bottom line, but finding one can be a grind. These sources could provide you with inspiration for your next blog post, tweet or video.
Taral Patel
How can data improve your storytelling?
You might think that a good narrative is hampered by data and analytics, but communicators that shun the numbers are missing a big opportunity.
Adam Fisher
Words and phrases PR spokespeople should avoid
Filler words, misused modifiers and meaningless jargon can ruin your chance to speak directly to your audience. Make sure your vocabulary is free of these media relations stumbling blocks.
Anne Deanovic
How to make maximum use of micro-influencers
Though these social media icons may have smaller followings, the data suggest audiences are more engaged with these niche figures. Here’s how to capitalize.
Jessica Lawlor
How PR pros can use Pinterest
The social media platform known for fashion tips and travel ideas can be a boon to your promotional efforts as well. Here’s how.
Michelle Garrett
7 things all PR pros should do before going solo
Thinking of striking out on your own? Make sure you’ve checked these essential boxes before embarking on a solo PR career.
Laura Hale Brockway
5 warning signs of a lazy writer
When the words don’t seem to flow, writers can sometimes fall back on bad habits. Avoid these telltale signs of uninventive writing.
Shannon Falotico
6 essentials for cultivating great media relationships
Relationships with reporters are just like any other friendship. Without care and effort, it will wither. Here’s how to rekindle the spark.
