Samantha Lile
What will Google penalize your organization for?
The search giant has become the de facto internet police, promoting companies that play by its rules, and downgrading web pages that—in its view—fail to serve users.
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Michael Quoc
3 ways to spot fake micro-influencers on social media
How can PR pros spot an influencer that isn’t all he or she claims to be? Use the metrics to ensure your marketing budget isn’t spent on a scam.
Julie Goodman
How to respectfully set the record straight
While journalists are intrepid in their pursuit of the truth, everyone makes mistakes. Here’s how to go about asking for a correction or a retraction without upsetting the apple cart.
Kelsey Raymond
5 things editors wish you knew about the content you’re pitching
To get your message out there, it’s essential to learn how editors select and sample content for their sites. Here’s what we learned when we asked them what they look for.
Kim Ritchie
10 truths about social media learned from a decade of campaigns
Nothing stays the same for long in social media marketing, but a few eternal truths can be discerned from years of trial and error.
Michelle Garrett
7 ‘soft skills’ all PR pros should master
Some skills that make or break a PR career are hard to quantify. What are the intangible qualities that send a PR pro to the top of the class?
Lou Hoffman
A journalist dissects a lousy pitch and a good one
Culled from a recent PR Daily webinar, this analysis can help PR pros avoid the lethal missteps that send story offerings straight to the trash bin. Land that coveted coverage with this advice.
Michael Del Gigante
6 reasons to invest in organic reach on social media
With brand managers seeing shrinking returns on platforms like Facebook, some might be tempted to stop putting money into organic efforts. Here’s why that’s a bad idea.
Aiden Guilfoyle
5 ways media interviews go up in flames
A disastrous live interview can undo months of hard work. Here is how PR pros (and their clients) can prepare for some classic missteps in “do or die” interviews.
Adam Fisher
6 ways a spokesperson can embody authenticity
Honesty and trustworthiness are more important than ever, with cratering public trust and a divided public. How can speakers project an authentic presence to help sway listeners?
Alex Armitage
9 expert tips for writing press release headlines
Grabbing a reporter’s attention can all come down to your subject line. Here’s what PR veterans suggest should guide your efforts to be pithy and exhaustive at the same time.
Natan Edelsburg
3 tactics to try instead of a newswire service
By most measures, releasing your company’s anniversary news via a service is a poor investment these days. Here are some techniques more suited to the modern media landscape.
Fiona McEachran
7 ideas for social media posts
Part of building trust with your audience is making sure that they hear from you regularly. Here are some ideas for social media missives to stay connected with your followers.
Bronwynne Powell
4 digital tools that are reshaping PR
While social media and the rapid pace of innovation can feel overwhelming to pro communicators, there are some new tools that are worth the headaches.
Beki Winchel
PR pros: Stop adding journalists to your email lists
The tactic shows a lack of care when attempting to build relationships and keep members of the news media up to date on your news and pitches. It can also get you permanently ignored.
