Tom McCarthy
6 tips to help shy speakers make strong presentations
Being timid doesn’t mean you can’t deliver a great speech. Here are some tricks to overcome the butterflies and win over your audience.
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Katie Harrington
Why you should reduce your reliance on social media
As organic reach dwindles and social media companies shift their algorithms, some communicators are looking for alternatives to publish their content.
Adam Fisher
Why spokespeople fall apart on the last question
All the poise and style won’t cover for a flawed exit from your media appearance. Here’s how to prepare executives and spokespeople so they don’t flub the finale.
Shane Schick
How has Instagram changed the way PR pros pitch?
Social media is changing the way PR pros do their jobs. Can Instagram give your media pitch an added boost?
Sarah Metoxen
5 Twitter gaffes brand managers should avoid
While the microblogging platform has delivered some big wins for companies like Wendy’s, it can be a bumpy road for communicators finding their sea legs. Steer clear of these perils.
Beth Nyland
4 things writers should stop worrying about
You can drive yourself crazy in the pursuit of perfection. Take a step back and follow this advice for making writing easier.
Gini Dietrich
4 alternatives to traditional PR billing
When charging for your services, it can be difficult to balance the value of your time with how a client is comfortable compensating your work. Consider these options.
Colin Deval
3 approaches to revamping your content strategy
How are you growing your craft? Test your skills and reenergize your team by giving yourself ambitious content goals.
Jane Tabachnick
5 behaviors that ruin media relationships
PR pros can’t do their jobs without media contacts. Here are some actions that will undermine reporters’ trust and tank your media strategy.
Holly Rollins
6 best SEO tools for marketing newbies
You know SEO is important for building your online presence. What tools can help you measure your ranking and help boost your performance?
Robby Brumberg
95 helpful tools and resources for communicators
PR pros should eagerly plunge into platforms that can provide a leg up on the competition. Review this handy list to make your work more efficient and compelling.
David B. Grinberg
Why the human element of media relations matters
While younger PR pros might not want to meet reporters face-to-face, it’s important to cultivate friendly relationships with journalists. Here are some ideas.
Gini Dietrich
6 habits that help PR pros think strategically
PR pros are continually asked to look at the bigger picture—and plan for every possible outcome. Here are some tricks for widening your focus and avoiding careless mistakes.
Albizu Garcia
3 roles every social media team must have
Your work is only as good as the people doing the labor. What are the essential members of any social media campaign?
Beki Winchel
10 free tools for creating infographics, images and more
Looking for a way to increase online interaction and garner leads? Make your messages visual and stay under budget with these resources.
