The majority of marketers say their metrics show if budget choices boost their bottom lines, but many say they’ll need to change those metrics and better understand the data.
You don’t have to produce a movie to get moving pictures into your content streams. Here is how to make the most of an internet phenomenon like no other.
The only constant is social media marketing is change. Here are the trends PR and marketing pros should monitor going into the new year.
It can be difficult to deliver criticism in your feedback—or tackle a touchy team problem. Here’s how to use your PR skills to solve workplace issues.
It’s been a tough year for Facebook’s PR teams. Professor Dustin York offers his thoughts about how the company can rebuild its tarnished reputation.
Keeping on top of industry trends and best practices can be draining, unless you focus your attention on the best information sources. Here’s a list of hubs worth your valuable time.
Many talk of the impact artificial intelligence will have on PR, but there are plenty of misconceptions. Here are the basics every pro should know.
It’s been a year of big change on the social media landscape. With all the new algorithms and best practices, are you still planning a heavy social media investment for 2019?
Your agency hopes to target a wide range of demographics. It should have an equally well-mixed group of thinkers developing its campaigns and services.
It’s not all about you, internet. Business cards, workshops, branded merchandise and radio ads remain relevant.
If you want to be on the cusp of hot trends, news and tactics, follow these respected sites and publications.
How do you know if your message is reaching your intended demographic? Here are tactics for learning more about your chosen audience.
The good work your company does can do wonders for your reputation—but only if your share the story in the right way.
This guide shares statistics that prove why it’s essential for brand managers to meet consumers where they spend a bulk of their time—their phones.
When you rely on a social media network to get your news out, an unexpected outage can throw your campaign. Here’s how five companies made lemonade from social media lemons.
