If you are a PR pro, you spend a lot of time on social media. Here are some ways the PR industry has changed to reflect the new normal—and ideas for how you can best reallocate your resources.
Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Here are some titles that warrant a second look.
PR pros must adapt to new tools and trends, but some tactics never go out of style. Here are four skills every PR pro should cultivate.
When trying to attract more visitors to your site, there are no easy fixes or shortcuts. Here are the steps marketers must take to boost their website’s performance.
PR pros looking for career advancement can look to these programs to elevate their skillset and add desirable accolades to their CVs.
The online creations have become an increasingly important part of internet communication. Here’s how you can develop your own memes—and use them effectively to sway audiences.
Though your clients might think they want the status quo, smart PR pros know they have to change things up to stay at the top. Here’s how to expand your game plan.
When responding to a crisis, you might have to offer updates or bulletins without knowing all the facts. Here’s how to craft these essential—yet terse—missives.
See how leading publishers are winning fans and gaining traction on these rising digital platforms.
A great idea can boost brand awareness and your bottom line, but finding one can be a grind. These sources could provide you with inspiration for your next blog post, tweet or video.
You might think that a good narrative is hampered by data and analytics, but communicators that shun the numbers are missing a big opportunity.
Filler words, misused modifiers and meaningless jargon can ruin your chance to speak directly to your audience. Make sure your vocabulary is free of these media relations stumbling blocks.
Though these social media icons may have smaller followings, the data suggest audiences are more engaged with these niche figures. Here’s how to capitalize.
The social media platform known for fashion tips and travel ideas can be a boon to your promotional efforts as well. Here’s how.
Thinking of striking out on your own? Make sure you’ve checked these essential boxes before embarking on a solo PR career.
