10 harsh truths about working in PR

Want to be a communicator for a living? Here are a few things you should know about the rewarding (yet challenging) public relations industry. 

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I instantly felt a connection and had what you could call an “aha” moment as I learned everything the field had to offer. I had a desire to help people, and this seemed like a great way for me to do that.

As I incorporated PR into my career and followed my passion, I was prepared for the negative side in this vocation. Despite being exposed to undesirable parts of it, I push forward.

Why? I am certain this is what I am meant to do with my life; however, it isn’t for everyone.

Here are 10 things you need to know if you are considering a career in public relations:

1. It’s more than just event planning, writing and developing campaigns.

PR is also measuring, problem solving and more. One of my favorite things about PR is that it does allow you to tap into your creative side, but it isn’t all about that artistic quality.

Some of your days will be completely devoted to research, numbers and data entry, depending on the project.

2. Stress is to be expected. Whether you are in an agency or in a PR and marketing department, you can’t control what your clients or employers say or do—even though it often falls on the burden of the PR professional.

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