10 imminent changes and challenges for communicators to anticipate
To stay relevant, prepare your company or client for the new era of cyber breaches, risk management, and bold political stands.
“The future always comes too fast and in the wrong order,” the late futurist Alvin Toffler once wrote.
Mr. Toffler’s prophecy continues to vex corporations battling to manage risk and compete in today’s hyper-charged marketplace. What will the communications challenges of 2020 and beyond bring? No doubt there will be some surprises, but I’m willing to bet my old copy of Mr. Toffler’s “Future Shock” that a lot of general counsels and communications EVPs will be grappling with the following: Precedent-shattering cyber breaches and other cybersecurity calamities will not only jeopardize your bottom line, but threaten to permanently damage your brand.
1. Cyber breaches have increased 54% over the pace of a year ago. If your organization hasn’t yet been hacked, it will be, if not in 2020, then soon. Plan on it. Soon, free credit reporting will no longer be ameliorative. Customers are going to demand more, putting far more attention on what your company did to prevent the breach.
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