Along the way, Jobs also provided inspiration on a variety of other topics. Many of these quotes come from The Wall Street Journal, which compiled them in August when Jobs resigned as CEO of Apple.
Conformity is boring.
“It’s more fun to be a pirate than to join the navy.”
[from Odyssey: Pepsi to Apple, 1987, via The Wall Street Journal]
Sweat the small stuff.
“This is what customers pay us for—to sweat all these details so it’s easy and pleasant for them to use our computers. We’re supposed to be really good at this. That doesn’t mean we don’t listen to customers, but it’s hard for them to tell you what they want when they’ve never seen anything remotely like it.”
[via Fortune, January 2000]
Sometimes, focus groups aren’t the answer.
“For something this complicated, it’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”