10 major brands offer lessons on social media

Here’s how companies are using social media, the lessons they’ve learned, and how you can make their tips work for you.

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I recently attended the Corporate Social Media Summit, a gathering of some of the best minds in social media.

The team at Useful Social Media put on the event, and useful social media was the theme of the day as panelists offered real case studies, answered tough questions, and demonstrated there is hope for large corporate brands to actively use social media to generate business value.

Here are some of the biggest lessons that 10 brands discussed on the first day of the event:

1. American Express*: “Altruism has a long tail”

American Express Open Forum‘s VP of Social Media, Laura Fink, took attendees behind the scenes of the hugely successful “Small Business Saturday” campaign that American Express launched in November 2010. On Small Business Saturday, American Express rewarded customers with a $25 statement credit for shopping at a small business.

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