Here are 10 quotes from the acclaimed children’s book author and takeaways for all content marketers.
1. “Today is your day! Your mountain is waiting. So … get on your way.” (“Oh, the Places You’ll Go!”)
Lesson: Traditional marketing has lost impact as consumers block out noise. Content marketing is about educating readers and customers—not selling. If you haven’t started yet, now’s a great time.
2. “Think left and think right, and think low and think high. Oh, the thinks you can think up if only you try!” (“Oh, the Thinks You Can Think!”)
Lesson: Content marketing success depends on consistency, which can be challenging. However, if you search and think, you’ll discover plenty of content ideas. Check the daily paper, watch your competitors, scan blogs, interview a client about a topic, or even look to the musings of a famous author. Get creative.
3. “So the writer who breeds more words than he needs is making a chore for the reader who reads.”