Marketing 10 most valuable brands in the world Coca-Coca fell to No 16., marking the first time it failed to crack this top 10. By Michael SebastianMarch 31, 2011 SHARE This year, Walmart fell to No. 3 from No. 1, while Google climbed one spot into the top position. Meanwhile, Coca-Cola fell 13 spots to No. 16. It’s the first time the company has not cracked Brand Finance’s top 10. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.