10 PR skills needed today—and tomorrow

A recent list of 10 skills that the PR professional of tomorrow will need got Comet Branding’s Al Krueger thinking: many of the skills outlined in that post are also needed today. “We should not be waiting for tomorrow or for younger pros to figure these things out,” Krueger blogged. “If we don’t all start employing these skills today, we will continue to read blog posts that PR is dead.” So, he created his list of skills PR pros will need today—and tomorrow.

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