10 requisite traits for PR pros

It’s a rough and tumble world out there. Do you have the goods to rise in the industry?

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The world of public relations isn’t for everyone.

Becoming a successful PR pro isn’t easy. The profession can be difficult and demanding, but also extremely rewarding. Figuring out how to be successful in public relations requires a unique mix of creativity, accuracy, critical thinking, powerful tools and more.

If you’re still weighing how to do good PR, here are 10 must-have qualities for communications professionals:

1. You are a strong writer.

The written word still dominates the public relations industry.

A great PR pro is familiar with the fundamental rules of grammar and AP Style. However, it isn’t enough to just have mastered the fundamentals of great writing; a good PR professional is also a compelling storyteller that can craft a tale that will draw in readers.

2. You’re always prepared.

An excellent PR pro is always on the lookout for new opportunities and ready to strike when they appear.

Keep business cards and your smartphone handy—you never know when you’ll need to take notes or meet a potential client.

3. You have a basic understanding of SEO.

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