10 rules for pitching your news story to bloggers

Stumped over how to pitch your idea or story in the blogosphere? Don’t worry. Bloggers are people too. Lisa Barone, co-founder and chief branding officer at Outspoken Media, passes along five dos and five don’ts for pitching bloggers. If her tips sound familiar, it’s because they are basically the same rules we abide by when pitching traditional journalists. Build relationships, don’t be pushy, personalize your pitch, and know what they cover. As much as things have changed, they …

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