You’ll find success and enjoyment in public relations if:
1. You’re Type A. If you’re that student who always takes the lead in group projects because you don’t trust anyone else to get the job done, PR is for you. If you put all those type A students from high school or college into an auditorium together, you’d be looking at the next generation of PR professionals. (And a really bossy crowd.)
2. You like to write and have a way with words. If you like writing ad jingles in your head or always have to revise college essays because you wrote too much, PR might be for you. Although much PR writing is formal—press releases, media alerts, proposals, presentations—much is more creative: social media, email pitches to reporters, strategy for a fun PR campaign or stunt. If writing assignments make you cringe, steer clear.
3. News fascinates you. If reading about what’s going on in the world is your cup of tea, take a seat at the PR roundtable. PR professionals exult in the thrill of the next news story, viral video, or must-have brand stunt, and how they can get their client in the spotlight.